-- -- "What’s the bottom line of my fall research related to Millennial news consumption in the Midwest, and digital newspapers nationally?"
Pulse Research is conducting a comprehensive statewide reader shopping survey. The purpose of the survey is to provide our newspaper member advertising teams with current reader and website visitor purchasing and shopping information for advertising sales presentations.
The First Amendment isn’t getting the appreciation and respect it deserves. Increasingly battered and misunderstood, it needs all the support it can get as divisive politics and advancing technologies drag us in new directions.
Once upon a time, having a job at a newspaper meant working in one of the most imposing buildings in town, inhaling the acrid aroma of fresh ink and the dusty breath of cheap newsprint and feeling mini-earthquakes under our feet every time the presses started to roll. For those of us old eno…
News consumption is growing exponentially, but for the past decade, the revenue to news publishers has been on a decline. This is, in large part, because of the unbalanced relationship between news publishers and tech platforms. But that relationship could be changing thanks to the bipartisa…
"Like a trustworthy friend, a newspaper shouldn’t be afraid to hold up a mirror to the people it serves. A newspaper can ask tough questions and get more answers than the average person, and it should use that power to examine important issues and highlight solutions."
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Click on the link to see Ebony Reed's presentation. Ebony Reed is the director of innovation at RJI Future Labs and Missouri School of Journalism.
#2. Create a Slack channel for #readerfeedback where journalists can post positive and negative interactions with subscribers and get help answering subscriber questions. Create feedback loops with colleagues in other departments, including marketing, product and customer care.
Continuity, Cooperation, Credibility & Commitment
By Peter W. Wagner, Creative House Print Media Consultant
“To say you don’t need newspapers because you’ve got the internet is like saying you don’t need farmers because you’ve got a grocery store.”
In almost every community the local paper is the first recorder of news.